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Philip Kotler
“Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it. There are two kinds of companies: those who change and those who disappear. Change, not stability, is the only constant.”
Bill Bernbach
“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.”
Pasquale Barbella
“At this point you may want to know what we mean by ‘knowing how to write’. It is clear that anyone with medium capacity can, without excessive effort, hold the pen in their hand. With a few years of school and some good readings, you can even learn to master points and commas with a certain skill. Knowing how to write, however, is another thing. It means ‘being able to get read’.”
