Bang your head
marketing
will drive you mad
Headbang Marketing: Social Media, Advertising, Copywriting.
Bang your head
I am Patrizia Frattini
Social Media Manager,
Web Marketer, Copywriter
and Headbanger
“Rock ‘n’ roll is an attitude, it’s not a musical form of a strict sort. It’s a way of doing things, of approaching things. Writing can be rock ‘n’ roll”
Lester Bangs – Psychotic Reactions and Carburetor Dung.
This is the approach that I also adopt in my work: direct, no frills, concrete, passionate. Just like that music that makes you headbanging.
My job is to come up with content and strategies that will make you shake your head up and down, just like good music does.
How I work
01. Strategy
A good strategy is the basis of any marketing action, online or offline. It starts with a careful analysis of targets, competitors, market and objectives, it establishes how to achieve them, how to involve your audience, which tone of voice to adopt and, above all, it sparks good ideas.
02. Measurable results
There is no objective that can be achieved without a serious, continuous, careful measurement of the results. We will establish together which Key Performance Indicators (KPIs) are to monitor and analyze them to understand how close our actions are to our goals.
03. Teamwork
If we choose to work together, then we are a team: your knowledge of your business and my knowledge of web marketing, together, can make us win the game. I will be a careful and loyal teammate, your victories will also be mine.
If I can’t
It’s not my revolution
Emma Goldman (semicit.)
What I do
SOLUTIONS THAT WILL MAKE YOU SHAKE YOUR HEAD UP AND DOWN,
JUST LIKE GOOD MUSIC DOES
Web Marketing Strategy
To achieve your goals of promotion, brand awareness and sales, the first step is to realize a detailed web marketing strategy. In other words, you’ll never get where you want if you don’t start to figure out where you are now and what path you need to take to reach your destination. A web marketing strategy serves precisely this purpose: to draw the map of your brand’s journey on the web.
Social Media Management
Social media for many brands represent the main communication channel with their customers or potential customers, but being able to manage them in the right way may not be easy. What to write? When to publish? How to increase engagement and reach? I can help you manage your brand’s social channels professionally, based on a solid strategy and a precise editorial plan.
Copywriting
I create compelling, original and well-written content for websites, business blogs, newsletters, and brochures, helping you convert your readers into customers. The copywriter’s job is to write to convince. And for a text to be convincing it must first be read. And for a text to be read it must be well written, original, interesting and, in the web era, well positioned on Google.
Facebook Ads
Facebook Ads is a powerful tool to bring your brand in front of millions of potential customers, not only on the social of the big F but also on Instagram. But if you don’t know how to do it, you risk just getting hurt and spending a lot of money unnecessarily. Campaign management is continuous, targeted work, combining the technical approach of the tools with the design of an effective promotion strategy.
Google Ads
Google’s advertising tools are the most powerful your business can leverage to create targeted and effective ads. Not only campaigns for the research network, but also display advertising and YouTube Ads: you need to choose the most suitable tools for each brand and make the most of them, from a technical and strategic point of view, to achieve your growth, sales or brand awareness objectives.
SEO
Like all major rock stars, SEO has been given several times for dead. And just like all the biggest rock stars, SEO will never die. There is no more effective means than SEO to bring your site’s content to readers. Organic content placement works in synergy with advertising to enhance your strategy and achieve short, medium and long-term results.
Portfolio
Bill Bernbach
“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.”
Pasquale Barbella
“At this point you may want to know what we mean by ‘knowing how to write’. It is clear that anyone with medium capacity can, without excessive effort, hold the pen in their hand. With a few years of school and some good readings, you can even learn to master points and commas with a certain skill. Knowing how to write, however, is another thing. It means ‘being able to get read’.”
Pricing
STARTING FEES
Social Media Strategy & Management
Welcome to the Jungle
- TWO MONTHS OF WORK TOGETHER
- STRATEGY+EDITORIAL PLAN
- ONE MONTH OF SOCIAL MEDIA MANAGEMENT
Welcome to the social jungle. We will work together to define a solid social media strategy and a precise and effective editorial plan that will guide us in creating content. We will determine what to publish, when and – above all – why. Each post will have a precise purpose and KPIs to monitor, each post will be a step towards your brand’s goals.
€ 1500
Google Ads / Facebook Ads
I Wanna Be Somebody
- ONE MONTH OF WORK TOGETHER
- ADVERTISING MANAGEMENT
- MONTHLY REPORT
If you really wanna be somebody online, you need an advertising budget. To make sure that it is an investment and not an expense you need to set the tools well, follow a precise advertising strategy, constantly monitor the results and never stop improving. I can help you do that, with Facebook Ads or Google Ads.
€ 500/month
Hourly Rate
Got the Time
- PERSONALIZED TRAINING
- STRATEGIC CONSULTING
- TECHNICAL ASSISTANCE
If there is something that does not satisfy you in your web communication, if you want to know how to make your brand unique, how to achieve results with ads and social networks, how to increase engament and reach, or if you want to organize one or more training sessions on specific topics, I can help you with a targeted and personalized intervention.
€ 80/hour
Feedback
CONTATTI
My headquarter is near Milan, but I have always worked with customers from all over Italy and all over the world. Tell me about your project, your goals, your brand: we will find together the best strategy to make a qualitative leap.
