The web copywriter is the person who deals with the creation of advertising contents for the web. The term “advertising contents” means any text that aims to convert the reader into a customer: brochures, website contents, newsletters, Ads for Google Ads or sponsored posts on Facebook are included in the list. A copywriter is, in short, the one who writes to convince.
The web editor is the person who creates contents for the web. In some cases, we talk about brand journalism. But what is the difference between a web editor and a web copywriter? The copywriter, as mentioned, writes advertising contents. The web editor writes without the primary intent to convince or convert the reader into a customer but with the aim of providing well-written and interesting content for the user, to inform by making brand communication.
“Copywriting is a job. A skilled craft. Verbal carpentry. Words on paper. Scripts to time. And one more thing. Salesmanship.”
Bruce Bendinger
What a copywriter is for
Avoid platitudes
If you find things like “industry leader”, “young and dynamic company”, “innovative products”, “quality products”, “great value for money” written on your site or any other communication of your brand, then you need a copywriter. Why? Because you’re talking about platitudes. And banality bores. And boreness doesn’t sell.
Bring out your personality
You know what does sells? What makes your customers be passionate about your brand? What creates a real community? Personality. Communicate and make clear what really makes your brand unique, what you believe in and the vision that guides you. A copywriter does this: it helps you find the best way to really make people understand who you are.
Sell
This is the simplest answer of all but also the truest. A copywriter helps you sell. A copywriter trains every day to make you interesting through the words, and to trigger the right reaction in those who read you.
CONTATTI
My headquarter is near Milan, but I have always worked with customers from all over Italy and all over the world. Tell me about your project, your goals, your brand: we will find together the best strategy to make a qualitative leap.
