- Social Media Strategy
- Social Media Management
- Piano Editoriale
- Social Advertising
Client
Year
July 2026 – Present
As a Social Media Consultant for Zanichelli, I am responsible for the strategy and communication across the publishing house’s social media channels, with a particular focus on developing content that translates complex cultural, scientific, school and university-related topics into effective formats for digital platforms.
My work includes defining and developing editorial strategies and social media formats, creating concepts and copy for the brand’s different channels and target audiences, designing communication and promotional campaigns, managing social advertising activities, and analysing both organic and paid performance.
I also contribute to promoting editorial projects, new releases, educational resources and outreach initiatives across social media, working to combine the rigour and authority of the Zanichelli brand with contemporary, accessible language and formats suited to the dynamics of social media.
