Web Marketing Festival & La Settimana della Formazione

For La Settimana della Formazione 2018, on the occasion of the week dedicated to Social Media Marketing, I gave a speech dedicated to LinkedIn entitled: “Social Selling with LinkedIn for B2B”: an in-depth study dedicated to social selling for B2B with LinkedIn in which all the potential of linkedin sales navigator was analyzed and indications were given on how to use it , also paired with other tools, to generate leads and gain potential customers.
Here you can see the video of my speech.

I participated as a speaker at the Web Marketing Festival 2017, which was held on 23 and 24 June in Rimini. Title of my speech: “Social Strategies for the music industry”. During the speech I analyzed the methods of communication on social media of some bands, from the most famous and important internationally, such as Radiohead, to the emerging Italian and non-Italian bands, selecting some success stories to propose useful ideas and suggestions to be applied in the definition of communication strategies for emerging and / or already established bands.
Here you can find the slides of my speech while the full registration of the intervention can be purchased by registering on the website of Master Club, the event organizer.

The full web marketing festival program is available at this link: www.webmarketingfestival.it/2017/

Here is the program of the Social Media Strategy room, where my speech was held: www.webmarketingfestival.it/2017/programma/sala-social-media-strategy-135
Here is an article dedicated to my speech and appeared in This Marketers Life magazine: www.thismarketerslife.it/digital/digital-music-marketing-quando-essere-piu-vicino-ai-fan-cambia-il-modo-di-fare-musica-di-un-artista/

For La Settimana della Formazione 2017, on the occasion of the Day+ dedicated to Facebook on March 1st, I gave a speech dedicated to the Facebook Business Manager entitled: “Business Manager: tips and tricks to make the best use of it”. An overview of Business Manager to learn how to take advantage of the full potential of this professional tool for managing pages and advertising accounts.

The slides of my speech are available here. Here you can find the video of my speech.