SEO stands for Search Engine Optimization. Those who deal with SEO “prepare” your site at best for the arrival of the Google spider, with the aim to make Google consider your site as authoritative and a source of useful information for its users, so that it will be proposed on top position on the search engine results page (SERP) related to the topic of the site. In other words, SEO include a series of on-site and off-site operations (including link building, link earning, tagging and keyword insertion, sitemap verification, and more) to increase the site’s domain authority and achieve better ranking in SERP. I personally deal with the part related to SEO Copywriting, using when necessary the help of experienced technical partners for the parts that require an intervention to the code or structure of the site.
“It’s a long way to the top”
SEO Manager AC/DC
Why you need SEO
Be visible on the web
The best place to hide a corpse is said to be the second page of Google’s results. If you have a website but visits are scarce, if no one finds you on the web, if to get to your site you need to get to the fifth page of Google results then you need SEO.
Be in the right place at the right time
Being in the right place at the right time means getting found right when your potential customers need you. A good Search Engine Optimization include an analysis of keywords that are interesting to you an assessment of the search volumes and a lot of work to improve the positioning of your site precisely for those keywords.
Strengthen ads investments
It’s a virtuous circle: the more you (we!) will do a good work from a SEO point of view, the less you’ll be addicted to investing in advertising, and you’ll be free to use that budget not to gain minimal and indispensible visibility but for its true purpose: to strengthen your marketing and sales.
CONTATTI
My headquarter is near Milan, but I have always worked with customers from all over Italy and all over the world. Tell me about your project, your goals, your brand: we will find together the best strategy to make a qualitative leap.
