Pleased to meet you
I am Patrizia Frattini
Social Media Manager,
Web Marketer, Copywriter
and Headbanger
A master’s degree in multimedia communication and one in journalism and music criticism, an online specialization course in Social Media Strategy at MIT Sloan School of Management, experience in online and offline magazines and in marketing departments, since 2012 web marketer freelance. My job is to make your brand a rockstar.
“Don’t ask me why I obsessively look to rock ’n’ roll bands for some kind of model for a better society. I guess it’s just that I glimpsed something beautiful in a flashbulb moment once, and perhaps mistaking it for prophecy have been seeking its fulfillment ever since.”
Lester Bangs
Get to know me better
How I work
I work with attention, knowledge, strategy. I put all my skills on the table to achieve the goals we have set together. I love clarity, planning, respect. I strongly believe that a good strategy is the first step towards satisfactory and long lasting results.
My values
Sincerity, responsibility, empathy: these are the values that guide me in my work. I only make money from ways that feel good to me and where I know I can give back 2x the value to someone.
I’m the one if…
I am the person for you if you are looking for someone who offers you ideas and strategies to help you be found and appreciated by your customers and who suggests not only what to do, but also why do it. I’m the one, if you’re looking for ideas, hard work, teamwork, results.
If I can’t
It’s not my revolution
Emma Goldman (semicit.)
Soft and Hard Skills
HERE’S WHAT TO EXPECT IF YOU CHOOSE TO WORK WITH ME
Hard Worker
“It’s a long way to the top”, they say, and this applies in rock n’ roll as in business. Hard work doesn’t scare me, quite the contrary. Strict deadline and responsabilities are part of my daily work. Heavy lifting, if it is accompanied by respect, does not frighten me.
Loyal
If we choose to work together, we’re a team. Your successes will also be mine and I will always speak to you with sincerity and frankness: so you save a lot of time, avoid misunderstandings and get better results.
Good eye for details
Noticing the details, the commas, the accents is part of my job. But it’s not just those details I’m talking about. And if it is true that done is always better than perfect, no one prevents us from always aiming to get both results.
Solution maker
Seeing problems before they arise is part of my job. Just as it is to offer you solutions. This does not guarantee that there will never be problems to solve, but what I can offer you is the right mindset to analyze, deal with and solve them.
Experienced
“A person who has never made a mistake has never experienced anything new.” That’s what Albert Einstein said. And in web marketing, trying something new is vital to keep up. I can put my baggage of trials and errors at your disposal, but also a good supply of success stories.
Empathy
Marketing without empathy is just spam. There is no successful advertising campaign that doesn’t start from the real understanding of the people to whom it is addressed. There is no positive change that does not move towards a shared vision of the world. There is no innovation if not borning from the ability to put yourself in the shoes of those who will have to use it.

